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07 / Funnel planning

Lead funnel forecast.

Turn traffic and conversion assumptions into a simple lead, customer and revenue scenario.

Private by design

Funnel assumptions

Example values included
%
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Formatting only. No conversion.

Your numbers aren’t uploaded or saved.

Forecast customers

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based on the conversion assumptions

A planning scenario, not a prediction.

Forecast leads
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Forecast revenue
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Overall visitor-to-customer rate
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Real funnel stages vary by channel, offer and sales cycle. Replace example rates with your own measured data.

How it works

Connect the stages

Each stage uses the output of the previous stage, so small rate changes compound through the funnel.

Customers = visitors × visitor-to-lead rate × lead-to-customer rate

Worked example

100 customers from 10,000 visits

At a 5% visitor-to-lead rate, 10,000 visitors create 500 leads. A 20% close rate turns those leads into 100 customers.