Free marketing tools
01
Planning · Lead economicsTarget cost-per-lead
Find what you can afford to pay for a lead, using your margins and close rate.
Open tool02
Tracking · Campaign trackingUTM builder & validator
Build clean campaign links and keep campaign naming consistent.
Open tool03
Planning · Spend planningBudget pacing
See where your spend stands and what is left to spend each day.
Open tool04
Performance · Performance analysisCampaign metrics
Calculate CPM, CPC, CTR, conversion rate, CPA and ROAS together.
Open tool05
Performance · Revenue efficiencyROAS & break-even
Compare actual return on ad spend with the level your margin requires.
Open tool06
Economics · Customer economicsCAC & customer value
Compare acquisition cost with estimated gross profit from a customer.
Open tool07
Planning · Funnel planningLead funnel forecast
Turn traffic and conversion assumptions into leads, customers and revenue.
Open tool08
Media · Media planningReach & frequency planner
Estimate impressions and media cost from reach, frequency and CPM.
Open tool09
Analysis · Quick analysisPercentage change
Measure growth or decline between any two marketing values.
Open tool10
Economics · Offer economicsPromotion profitability
Check how a discount and acquisition cost affect profit per sale.
Open tool11
Creative · Creative QAAd copy character counter
Check copy length against limits you choose before building an ad.
Open tool Free, without an account Your inputs stay in your browser Clear formulas and assumptions