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04 / Performance analysis

Campaign metrics.

Enter one campaign snapshot and calculate the performance metrics marketers use most.

Private by design

Campaign totals

Example values included
Amount spent in the selected period.
Total ad impressions.
Total recorded clicks.
Completed actions you count as conversions.
Revenue attributed to this campaign.
Formatting only. No conversion.

Your numbers aren’t uploaded or saved.

Return on ad spend

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revenue for each unit of ad spend

A mathematical summary of the values entered.

CPM
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Cost per click
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Click-through rate
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Conversion rate
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Cost per acquisition
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These calculations do not verify tracking accuracy or attribution. Compare like-for-like reporting periods.

How it works

Six metrics from five totals

The tool divides campaign totals to reveal cost, response and revenue efficiency.

CTR = clicks ÷ impressions · CPA = spend ÷ conversions · ROAS = revenue ÷ spend

Worked example

A 4× ROAS campaign

With $2,500 spend and $10,000 revenue, ROAS is 4×. Four thousand clicks produce a $0.63 CPC; 160 conversions produce a $15.63 CPA.