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05 / Revenue efficiency

ROAS & break-even.

See the return your campaign produced and the ROAS required by your gross margin.

Private by design

Campaign economics

Example values included
%
Revenue remaining after direct fulfilment costs.
Formatting only. No conversion.

Your numbers aren’t uploaded or saved.

Actual ROAS

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revenue for each unit of ad spend

Compare this with break-even before judging performance.

Break-even ROAS
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Gross profit before ads
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Contribution after ads
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This simplified view excludes overhead, refunds, taxes and any costs not captured in gross margin.

How it works

Margin changes the target

Lower-margin offers need more revenue for every unit spent on advertising before they break even.

Actual ROAS = revenue ÷ spend · Break-even ROAS = 1 ÷ gross margin

Worked example

4× actual, 2.5× break-even

At 40% gross margin, $8,000 revenue creates $3,200 gross profit. After $2,000 in ad spend, $1,200 remains.