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10 / Offer economics
Promotion profitability.
See how a discount and acquisition cost change revenue, profit and margin for each sale.
Private by design
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Profit per promoted sale
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after discount, unit cost and acquisition cost
A unit-economics scenario based on the costs entered.
- Discounted revenue
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- Profit margin
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- Maximum break-even acquisition cost
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Add payment fees, shipping, returns and other variable costs to unit cost if they matter to your promotion.
How it works
Price the whole offer
Discounts reduce revenue before product cost and acquisition cost are deducted.
Profit = price × (1 − discount) − unit cost − acquisition cost
Worked example
$55 profit after a 20% discount
A $200 product discounted by 20% sells for $160. After $70 direct cost and $35 acquisition cost, $55 profit remains.