03 / Spend planning
Budget pacing.
Check your spend against the calendar. See the daily budget left to finish your plan.
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Suggested remaining daily budget
per remaining day
An even-spend plan, not a platform budget setting.
- Expected spend so far
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- Remaining budget
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- Days elapsed / remaining
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Even pacing assumes every day has equal value. Adjust for seasonality, demand, and platform delivery. This tool never changes your campaigns.
The working
A calendar, not a forecast
Both the first and last dates count. The spend-through date is a completed day, so remaining days begin the following day.
Remaining daily budget = unspent budget ÷ remaining days
When the period is complete, no daily budget is suggested. If you have overspent, the remaining budget is zero and the overage is shown separately.
A worked example
Ten days into a 30-day plan
With a $3,000 budget and $1,200 spent through day ten, even pacing would have used $1,000. You are $200 above pace, with $1,800 left over 20 days: $90 per day.
The starting values use September 1–30, 2026 to illustrate this example. Enter your own dates for your current plan.