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08 / Media planning

Reach & frequency planner.

Estimate the impressions and media cost needed to reach an audience at a chosen average frequency.

Private by design

Media assumptions

Example values included
Estimated unique people or accounts.
Average impressions per reached person.
Cost per 1,000 impressions.
Formatting only. No conversion.

Your numbers aren’t uploaded or saved.

Required impressions

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to deliver the selected average frequency

A planning estimate based on average delivery.

Estimated media cost
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Target reach
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Average frequency
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Actual reach, frequency and CPM fluctuate by audience, auction and platform delivery. Frequency is an average, not a guarantee per person.

How it works

Translate reach into delivery

Multiply unique reach by average frequency, then price those impressions using CPM.

Impressions = reach × frequency · Cost = impressions ÷ 1,000 × CPM

Worked example

300,000 impressions for $3,600

Reaching 100,000 people at an average frequency of 3 requires 300,000 impressions. At a $12 CPM, estimated media cost is $3,600.